Monday, March 26, 2018

cognitive dissonance applied

Just minutes after talking about Ray Bradbury's use of cognitive dissonance in Fahrenheit 451, I opened a tab during the passing period and ran across this article about how McDonald's manipulates customers into choosing menu items that are less healthy and more expensive.  And guess what one of the tactics is?  Yep: cognitive dissonance.  (Thanks, boingboing.net & Cory Doctorow!)



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2 comments:

  1. UnknownMarch 26, 2018 at 9:24 AM

    Yesterda i ate mcdonalds and i felt sick coincidence i think not

    ReplyDelete
  2. GbojorquezMarch 26, 2018 at 5:33 PM

    It's amazing all these techniques that are being used to change our mind on even things simple as choosing your food

    ReplyDelete

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